business jargon, is there nothing it can't do?

Tapped report that:

Today's great blog debate: Is "soft power" really an appropriate term for describing non-military power? Matt Yglesias thinks it needs to be retired. Kevin Drum suggests some alternative terms. Steve Benen recalls Ezra's observation earlier this year that it's the second term that's really the problem, not the first. Perhaps it's best to use "influence." After all, that's what we're talking about, right -- the ability of the United States to influence others without the threat of the military?

I can't believe they're trying to rebrand their political jargon. But if you want to go that route, what about "influence equity."